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Guests to Paris forward of the vacations can tick a number of containers — cool graphics, designer attract, vogue buzz and cultural consciousness — in the event that they store for souvenirs or items at Kenzo‘s new pop-up retailer at 66 Avenue des Champs-Élysées.
The high-visibility location, opening to the general public on Saturday, will showcase parts from Kenzo’s spring 2024 males’s and girls’s collections completed in collaboration with Japanese graphic artist Verdy.
Kenzo’s inventive director Nigo tapped Verdy to create a brand new Kenzo Paris emblem in a hanging serif font, which seems on judo jackets, sweatshirts, different jerseys and canvas tote baggage. It’s additionally repeated as a busy print for T-shirts, windbreakers, skirts and parkas.
Gadgets from the Kenzo x Verdy assortment.
Paul Kooiker
The attention-catching font can even be used for different signifiers of the home — 1970, the yr Kenzo was based, and 18 Rue Vivienne, the tackle of the Paris headquarters — that can seem on a spread of woven, knit, denim and leather-based items. Some types are thought of genderless.
Nigo’s music and vogue buddy Pharrell Williams has already been noticed carrying a Kenzo Paris sweatshirt.
Kenzo pop-up in Paris on the Champs-Élysées.
Juan Jerez/Courtesy of Kenzo
The Kenzo x Verdy assortment will probably be showcased on the Champs-Élysées pop-up till Dec. 17, and at 10 Corso Como in Seoul from Dec. 16 to 26.
The dual pop-ups feed Nigo’s central theme at Kenzo — making a bridge between Jap and Western cultures. Kenzo x Verdy merchandise can even be offered on kenzo.com from Friday to Sunday after which in bodily Kenzo shops from Monday.
A glance from Kenzo x Verdy collaboration.
Paul Kooiker
Verdy’s graphics — drawing on skateboarding, hip-hop and manga as inspirations — are seen as a fusion of Japanese and Western streetwear iconography.
The Osaka-born, Tokyo-based artistic was just lately appointed inventive director of Okay-pop sensation Blackpink. A few of his most notable tasks embrace Women Don’t Cry, Wasted Youth, his panda rabbit character Vick and, most just lately, Visty.
Verdy has additionally labored with such well-known names as Nike, Levi’s, Instagram, Coachella and Dover Avenue Market.
In tandem with the worldwide launch is a devoted marketing campaign lensed by Paul Kooiker that can seem on social channels, on-line and in-store.
Kenzo pop-up in Paris on the Champs-Élysées.
Juan Jerez/Courtesy of Kenzo
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