Right in time for summer, the collaboration that binds Alexandra Rosenfeld at Circlmakes me want to get back to sport. The former Miss France (2006) passed through the small screen (she has participated in various TV shows in recent years and has notably worked as a sports journalist) is now a yoga teacher recognized, followed by more than 270,000 people. In addition to practicing this discipline assiduously, it is also deeply committed to the environment. So for his first collaboration with a sportswear brand, the sustainable development aspect could not be neglected. Luckily, this is exactly the niche of the French label Circle. From their meeting was born a collection of five ethical pieces : a bra, leggings, a T-shirt, a carpet and a water bottle, sold between 25 and 95 euros. Made in Europe, these items use natural or recycled fibers and will be available from June 17 on the Circle eshop as well as in its brand new corner at Bon Marché Rive Gauche.
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Circle, the future of French sportswear
Founded by Romain Trebuil, Alex Auroux and Solene Roure in 2020, the Circle label is one of the most promising French labels in sportswear. His creed? Bet everything on eco-responsible materialss (the brand has ten different certifications), recyclable and sourced in Europe (Germany, Italy, France and Spain). The finished products are made in Portugal, in order to limit as much as possible the long journeys, hyper polluting. A sustainable approach that is already widely appealing. You just have to see. Since the opening in 2021 of La Caserne, the largest fashion incubator eco-friendly in Europe based in Paris in the Xth district, Circle has its offices in the buildings of this place of responsible creation. Every Monday, the brand organizes yoga classes there (registration on the website) broadcast on Instagram as well as, every Wednesday, running sessions supervised by real athletes. The label’s economic, community and responsible model also appeals to financiers since in just two years of existence, Circle has carried out two fundraisersthe first ofone million Euros in the spring of 2021, the second of 2.5 million euros twelve months later. A real feat, bodes well for this label to follow very closely.
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